With over 28 years of experience in international retail, I’ve grown from starting on the sales floor of a store to leading as CEO of the globally operating IKEA Franchisor.

Along this journey, I’ve gained hands-on expertise across diverse aspects of the retail business, including managing large organisations, developing complex product portfolios, driving international market expansion, and leading a global franchisor—all while aligning with ESG priorities.

Through these leadership assignments, I’ve developed a comprehensive understanding of the value chain and a proven ability to approach challenges with an end-to-end perspective.

Living and working across different political and economic systems, countries, and cultures has shaped me into an integrative, transformative, and authentic leader.

I’m driven by curiosity, unafraid to make bold decisions, and passionate about creating lasting impact by rethinking strategies and challenging conventions when necessary.

Today, I bring this wealth of experience to my consulting work, partnering with organisations to address complex challenges, develop strategic visions, and unlock their full potential.

I collaborate with partners who are specialised in different competence areas, enabling me to provide clients with a comprehensive and valuable service tailored to their unique needs.

Let’s shape the future of your business together.